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Case Study

BiltRight Turf

Scaled 20x Their Ad Spend Across Multiple States

From Beta Test to National Scale — How We Helped Built Right Turf 20x Their Ad Spend Across Multiple States

INCREASE IN REVENUE
+ 0 %
RETURN ON AD SPEND
0 X
INCREASE IN BOOKING RATE
+ 0 %
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Is a small business do-it-all flooring company centered in Phoenix, Arizona. From no website and never running ads, we crafted a digital presence to scale $20K monthly revenue to over $250K monthly revenue in three months.

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The Challenge

When Built Right Turf came to us in August 2023, they had a bold vision:

“We want to scale nationwide — but only if the ads actually work.”

They weren’t looking for more clicks — they were looking for real performance.

 

Their criteria for success were clear:

  •  Start with a beta market (Southern California)
  •  Hit at least 10x return on ad spend (ROAS)
  •  Prove profitability before scaling into other territories

No fluff, no vanity metrics — just ROI.


 Our Approach

We created a localized performance marketing system with scalability in mind from day one.

Here’s what we built:

  1. Launched campaigns targeting Southern California with tailored messaging
  2. Created conversion-optimized landing pages
  3. Ran Google + Meta ads focused on qualified turf leads
  4. Tracked job size, source, and ROAS across every channel
  5. Refined the strategy based on real conversion data
  6. After success in SoCal, replicated the system in Utah
  7. Supported their rollout into Texas (Dallas) and soon Arizona

RESULTS

Initial ROAS Goal

Actual

20x+

Target

10x

Ad Spend

NOW

$80K+ /month

Earlier

$10K/month

States Operating

NOW

3+ (CA, UT, TX)

Earlier

1 (SoCal)

Next Markets

NOW

3+ Arizona (in progress)

Earlier

None

What Made the Difference

Built Right Turf is now in full scale mode, expanding state by state with the same winning system — and ad spend continues to rise profitably.

- Biltright Turf-

“We didn’t guess. We proved the system first — then turned it up.”

What worked:

  • Territory-by-territory proof of concept
  • A/B testing by market and creative
  • Focus on cost per booked job, not cost per click
  • Weekly reporting with revenue attribution built in

 

A System Built to Scale Nationally

This playbook is perfect for:

  • Turf & landscaping companies
  • Roofing & windows
  • Franchises expanding into new regions
  • Home service businesses looking for 10x–20x+ return

     

It’s not just about ads — it’s about building a repeatable local system and rolling it out with precision.

Want to Scale Like This?

 Book your Free Growth Strategy Call, and we’ll show you how to test a market, hit ROAS goals, and scale into the next territory.

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Repeatable SystemS Built
for Contractors

Works for: flooring, roofing, landscaping, remodeling & more
Combines: Google + Meta + SEO + CRO + CRM
Includes: tracking, nurture, follow-up, and reputation systems