Premium Floor & Design
2024-2025
ADVANCED MARKETERS®
FEATURED STUDY
FULL-STACK PARTNERSHIP
Premium Floor & Design
A small business do-it-all flooring company centered in Phoenix, Arizona. From no website and never running ads, we crafted a digital presence to scale $20K MRR to over $250K MRR in three months.
META ADS
GOOGLE – YOUTUBE
GOOGLE – SEARCH
WEBSITE DEVELOPMENT
FULL CRM SYSTEMS
CUSTOM CREATIVES
From Zero to Quarter-Million MRR in 3 Months: The Digital Reinvention of Premium Floor & Design
A small business do-it-all flooring company centered in Phoenix, Arizona. From no website and never running ads, we crafted a digital presence to scale $20K in MRR to over $250K in three months. After being referred to us by Carlos Reyes in search for a full-stack solution to take their business from a small local flooring business in Phoenix, ADVANCED MARKETERS® scaled Premium Floor & Design to one of the heavy hitters in the state through a purposefully-crafted, omnichannel online presence.
The Challenges Facing Premium Floor & Design
01
Limited Online & Ads Presence
Premium Floor & Design came to us as a local small business with very minimal online presence, no website, and little history with a professional ad agency. While others may see a lack of foundation, we saw a canvas for building success.
02
Manual Internal Processes
A lack of streamlined internal processes was a huge pain point for Premium Floor & Design. With many of their sales processes relying on actions like manual entry spreadsheets and paper reporting, we saw immediate opportunity to implement real business solutions.
03
CRM and Sales Process
With a lack of automations, real CRM software, lead nurture and outreach campaigns, and even internal notifications, they were losing many leads in a super-competitive, time-sensitive niche as a result of slow speed-to-lead and inefficient lead management.
The ADVANCED MARKETERS® Solution
When Premium Floor & Design approached us, they had no website, little advertising history, and a completely manual sales process. Rather than see these gaps as setbacks, we saw a blank slate with massive potential. Through a focused three-phase strategy—building a digital foundation, automating internal operations, and optimizing their sales pipeline—we helped transform a traditional flooring business into a scalable growth machine.
Our Multi-Phase Solution
Phase 01 / ∞
Digital Presence & Advertising Engine
Having been trusted with building their first full-fledged online foundation, ADVANCED® built:
RESULT: Qualified inbound leads, ranking top-3 for hyper-competitive keywords like “flooring near me” within weeks, flowing within weeks
Phase 02 / ∞
Centralized, Robust, Automated CRM
Out with the spreadsheets and paper tracking. Aiming for the top needs the systems to back it up:
RESULT: 60% faster quote delivery time, near elimination of manual entry errors, and reduced admin load
Phase 03 / ∞
Sales Process & Lead Nurture System
We turned missed leads into closed deals – not just recovering ad spend, but recovering lost revenue:
RESULT: 300% increase in close rate, 422% increase in lead to bookings rate, and consistent, automated daily lead engagement
